In February 2022, Chen Jing, a teacher from Jingning, called Li Ailiang, chairman of East Group and excitedly reported her work and life. Ten years ago, Chen Jing was diagnosed with ovarian tumor when she was a freshman in college. The huge medical bills made her poor family even worse. Chen Jing has been funded to go to school Li Ailiang learned the news, with tens of thousands of yuan of operating expenses to Wenzhou People's Hospital, and comfort Chen Jing at ease treatment. Today, Chen Jing is a proud teacher and the mother of three children.

Every year during the Spring Festival, Li Ailiang always receives "heart-warming" phone calls from all over the world. These are students who have been supported by the 10 million yuan Esteda Charity Poverty Alleviation Fund he set up over the past 15 years. Today, many of the graduates he sponsored are also actively working to help more poor students and families.

At the same time, Li Ailiang also built eight "love primary schools" across the country, helped more than 20 students return to school, and helped more than 1,000 families in need.